Meet the team

photoshoot specialist

co-founder - Abi Allan

Through University studying Professional Dance I found my passion for weight lifting.

I studied to be a Personal Trainer and worked at PureGym for over 3 years.

I am now preparing for my first competitive season for 2024 as I want to take my physique to the next level.

I have been a Personal Trainer for over 4 years and during this time I have helped in evolving and transforming the lives of many people, to become confident, happier and healthier through training and nutrition.

I take upon myself to ensure that my clients succeed by showing them how hard work, discipline and perseverance is an unbeatable recipe for success.

Check out Abi’s socials for awe-inspiring client transformations, and great insights into the fitness lifestyle.

Bodybuilding specialist

Co-Founder - Ben Allan

I first started training in sports from a very young age, competing primarily in tennis in which I became the under 16’s Kent county tennis champion in 2014.

In 2016, I began my personal journey in the gym, as I was always tall and skinny and I wanted a bit more muscle; that’s when I discovered bodybuilding.

Over the last 10 years, through university and practical training experience I’ve developed my knowledge on health, lifestyle and competition transformations to offer you a complete service whatever your goals are and however they may change along your journey. 

These 10 years of bodybuilding accumulated in 2023, when I became a PCA overall men’s physique champion.

Throughout my years of training and coaching I have worked with 100’s of individuals all with different goals and backgrounds.

I have coached people for fat loss, muscle building, photo shoot preps, sports specific training and military conditioning test preparation giving me a very diverse range of coaching expertise. 

Check out Ben’s socials for client feedback, technique tips, and to follow his journey as a competitive bodybuilder.

Prep specialist

Prep Coach - Matt Owen

I started training at a young age of 15 playing rugby and football.

I played at a high level in Shrewsbury Football development squad and Hereford county rugby squad & even had England national team trials.

I went on to do high level qualifications within professional bodybuilding coaching as well as a nutrition degree.

Over the last 7 years I have had multiple clients compete on stage with massive results.

A PCA world champion at the age of 17 years old, 5 first place wins, 11 Top 3’s and 25+ Show placement results. As well as shows in Dubai.

As a competitor myself who’s walked the walk in men’s physique taking top spots and now moving up into the classic physique division with the aim of becoming PCA pro.

I specialise in both male & female competitors, especially first timers who want to dominate the stage.

Transforming first timers into stage champions🏆 Building confidence, seizing victory🚀

Join the alliance team today

Ready to begin your transformation?